Digitising Documentation Across the Global Shipping Ecosystem

Industry
Maritime Logistics
LOCATION
France
Keywords
Maritime Logistics · B2B SaaS · Document Automation · Port Ecosystems · Digital Trade

Net Positive Labs partnered with platform business model experts and a leading European port to ideate, test, and build a new platform business that could address a need in the shipping industry. Together, we built and raised funding for docloop.io, a novel platform, integrating OCR & NLP, to enable rapid and accurate document transfer between different stakeholders in the shipping supply chain.

The client desired to start from a completely blank canvas to identify fresh new opportunities. We organised a series of research and ideation sprints, eventually identifying an opportunity around digital documentation exchange, due to upcoming regulatory changes. We developed initial digital assets (marketing & click dummies) to validate with large B2B clients, eventually refining the model to a platform enabling documentation interoperability. The team developed a platform integrating OCR and training NLP algorithms to effectively effectuate data transfer between different stakeholders shipping systems without the need for manual data input, duplication, or printing. 

As a corporate venture, we sourced alternative funding, raising almost €5m from French government grants. The business has been fully spun out, led by an effective CEO, and growing. docloop.io has won awards for its contribution to making the shipping industry more modern and efficient.  

Context

Global shipping and logistics underpin international trade, with maritime transport carrying roughly 90% of global trade by volume. Yet despite the scale and sophistication of the industry, many operational processes still rely heavily on manual documentation.

Bills of lading, invoices, customs documentation, and shipping contracts are frequently exchanged between shipping companies, freight forwarders, port authorities, customs agents, and logistics providers. These documents often move between multiple digital systems that cannot easily communicate with each other.

As a result, large amounts of time are spent manually entering, transferring, and verifying information across systems creating inefficiencies, delays, and unnecessary paper consumption across global supply chains.

In collaboration with a leading European port community, opportunities were explored to develop digital platform models that could help accelerate the industry’s transition toward more efficient and interoperable documentation processes.

The Challenge

The shipping ecosystem involves a wide network of stakeholders, each operating their own systems and workflows.

Several structural barriers make documentation management particularly complex:

• incompatible digital systems between logistics stakeholders
• heavy reliance on manual document handling and data entry
• fragmented information flows across the shipping process
• high administrative costs associated with documentation

In many cases, the same information is entered repeatedly across different systems, increasing the risk of errors and delays.

The challenge was therefore to explore solutions that could connect existing systems rather than replace them, enabling documentation to move more seamlessly between stakeholders.

The Approach

We followed a tradition venture building approach starting with opportunity assessment (from blank canvas), POC testing, and MVP development for market pilots.

  • Opportunity assessment: Over a period of a couple of months, we undertook a series of research sprints, expert interviews, and digital workshops (due to covid) to map the entire shipping ecosystem, existing solutions, current and future gaps & opportunities. Based on market feedback, and a critical upcoming EU regulation, the team focused efforts on digital documentation. We developed a first high potential business case that could be brought forward to POC testing.
  • POC Testing: We developed a number of digital assets (sponsored ads, landing pages, early mock-ups) to pressure test the business model with prospective clients. We quickly identified a significant opportunity shared repeatedly by most clients around challenges with document transfer due to stakeholders using different systems. We adjusted the model and materials in real time to focus on addressing this issue, with positive market feedback and preparation for a functioning MVP
  • MVP build & Pilot: We developed a first early platform, using AI (OCR & NLP) that could effectively and accurately transfer data from one stakeholders system to another (whether modern, legacy, or even PDF based documentation). We worked with a few pilot partners to help refine our algorithms and built a product that had the right features and UX flows for the users. The system illustrated quickly that it could save 1000s hours of manual data input and reduce the need to print sheets
  • Fundraising & launch: The business was developed as a corporate venture with little opportunity to fully launch as a founder led business and therefore limited access to VC funding. Our team applied to french government grant funding and successfully illustrated that the business brought menaningul impact (economic and sustainability) to the French and European industry. Docloop was awarded a €5m grant. This was used to hire a full time team and grow the business
The Outcome

DocLoop.io is an independent business with strong external funding and a high performance full time team focusing on growing the business. Docloop has been the recipient of multiple awards for its contribution to addressing a persistent problem in shipping around document transfer.

Docloop supports customers by:

• reducing administrative workload
• minimising manual data entry errors
• accelerating information exchange between partners
• reducing the need for paper-based documentation

Why This Matters for Corporate Venturing

As global trade continues to expand, improving the efficiency of documentation flows is becoming increasingly important for ports, logistics providers, and shipping companies.

With initiatives such as DocLoop we illustrated how targeted digital platforms can help simplify complex operational processes while improving transparency and interoperability.

Through collaboration between industry stakeholders, technology developers, and venture partners, such solutions can really contribute to a more connected and efficient logistics infrastructure.

More Info