Perspectives on innovation, strategy, and building future-ready businesses.

Amazon's shareholders to vote on its plastic problem.

Amazon has a big plastic waste problem, one only made worse during the pandemic when Amazon became the de facto online service of first resort for goods and gifts.

What do Nike and Burger King's circular experiments tell us?

These experiments are hedges by these firms against broader shifts, allowing them to explore and understand how consumers understand these shifts in order to improve how they scale.
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